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In this episode of "CMO Weekly," host Sean Vasquez, President of Pechanga Resort Casino, joins live from the SBC Summit in Fort Lauderdale to discuss his career trajectory, leadership philosophy, and the evolving landscape of the gaming industry. Episode Highlights: From Intern to President: Vasquez shares his journey from a marketing intern at Pechanga Resort Casino 20 years ago to becoming its president, highlighting how his early experiences and a self-proposed sustainability project influenced his path. The Genesis of Bosque Clothing: Discover the inspiration behind Vasquez's unique lifestyle brand, Bosque Clothing, which blends Southern California influences with indigenous aesthetics. He discusses how his cultural background and experience in the action sports culture of Orange County led him to create the brand. Leadership Philosophy: Vasquez delves into his evolving leadership style, emphasizing the importance of empowering teams, facilitating growth, and focusing on accountability rather than being the sole decision-maker. The Future of Gaming and Marketing: He addresses the industry's focus on AI gaming and the challenges of attracting and retaining different generations of consumers. Vasquez stresses the inherent advantage of land-based casinos in providing social connection and communal experiences. He also discusses Pechanga's approach to marketing, favoring experiential strategies that foster word-of-mouth engagement over traditional or oversaturated digital channels. Pechanga's Reinvestment Plan: Learn about Pechanga Resort Casino's ambitious ten-year master plan, which includes significant reinvestment in property, community, and consumer experience, with a particular focus on elevating their luxury offerings to rival international destinations. Personal Insights: Get to know Sean Vasquez on a personal level through rapid-fire questions, covering his go-to casual outfit, a grounding tradition from his heritage, his ideal dinner party guests, and his continuous pursuit of learning. Don't miss this insightful conversation with a leader who is shaping the future of tribal gaming while staying true to his roots and community values.

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